I suspect from your ranting style, maybe you're a graduate of the 'O' Leary school of customer service. My point, which you seem to have missed, is that it's not actually a £10 fare for most passengers. Whether or not I can be bothered to find a post office and get another piece of plastic is another.
Your next response is as daft as your first. If they say they have tickets for £10, they should have tickets for £10. If that causes them to go bust, so be it. I fly quite a lot on Ryanair but as has been suggested, they are not always the cheapest option and I use them when there's a big difference between their fare and another which offers a less unpleasant experience.. Why should I or the earlier poster be bothered to go to the trading standards office just because Ryanair is telling porky pies or failing to honour it's priuce pledge?
And to your third point. Er, if I want luggage in the hold then I can't do it online, can I? Also, on Tuesday, I returned on a chavair flight (with just hand luggage incidentally). Despite the flight being only two-thirds full, nearly everyone had hand luggage and a coat. The flight was delayed because not all the luggage would fit in the overhead lockers. If everyone travelled with a hand luggage case, there simply wouldn't be enough space and it would have to go in the hold. I'm also getting a bit fed up helping more feeble/short passengers lift their cases up to the compartment. Ryanair staff certainly don't. Also, if I'm paying £32 for 15kg of luggage and passengers weighing considerably more are paying far less, who exactly is subsidising whom?
I could go on about the dreadful tacky music, the lurid colours, the smell, the sticky seats, the eardrum shattering volume of announcements, the safety announcements that maybe in english, but not as we know it (probably in breach of CAA rules), the self-congratulatory trumpet fanfare when on time and the lack of apology when late, the temperature control with two settings (Polar or Tropical), they way they stick baggage labels on my passport using cheap glue that makes the passport sticky for ever more, the queueing, the soft porn calendar advertisement on the website, the way they treat their staff etc etc. But I won't because obviously it would prevoke the oft-heard dullard response from Ryanair groupies "if you don't like it, don't travel etc". If they traded more honestly and made the travel experience less horrible, I would travel with them even more. Time will tell if their business model will see them through a recession. They certainly do very little to build any kind of customer loyalty, apart from the actual (for which read Real) price of the flight. I tolerate them, and that's all.