Earning a Living

Topic has 10 replies.
Print Search Sort Posts:

Real ale in France

I am hoping to move to France and sell real ale to hotels, resturants and English shops, as well as on market stalls. Firstly, I was wondering if people think there'd be a market for it? and secondly does anyone know how I find out about licencing laws?

   Report   Reply Quote

Re: Real ale in France

Well, I'd buy some!

More seriously though, you would have to pick your area very carefully and running a business over here is no picnic.  I rather doubt that the market would be big or concentrated enough.


"I couldn't sleep very well last night. Some noisy b*ggers going around in automobiles kept me awake." Ken Miles
   Report   Reply Quote

Re: Real ale in France

I know of a number of Brit who have moved to France and set up real ale microbreweries and they have found a niche market amongst the French as well as expats, but I get the impression they have had to work hard. Clearly there is a real ale market here but it will be competitive, you will be up against the local microbrewers and also Belgium and German beers. I don't know about licensing or the best way to set your business up, probably best to ask at your local chamber of commerce who should provide free business advice..
   Report   Reply Quote

Re: Real ale in France

"I am hoping to move to France and sell real ale to hotels, resturants and English shops, as well as on market stalls. Firstly, I was wondering if people think there'd be a market for it? and secondly does anyone know how I find out about licencing laws?"

ellie, if you can get hold of them read three books by James Ivey who with his wife decided to seek out and sell Rosé in France, ultimately selling in French markets.
  • la Vie en Rosé
  • Extremely Pale Rosé
  • Rosé en Marché
Rosé en Marché describes the problems they had getting a licence and then obtaining permanent places in the local markets.

Good luck and I wish you well with your dream.

edit: the author is Jamie Ivey


Cendrillon
   Report   Reply Quote
Beer [B]

Re: Real ale in France

We have a second house in Normandy and I would certainly buy real ales. There are two breweries that I know of in Normandy - Le Brewery (good website) and Steve Mobsby.  Might be worth visiting or contacting them.  Le Brewery are more established and seem to have some accepted brews for the French.  Mainly lighter coloured and stronger than English session brews.

Where will your brews come from? Imported?  Not sure where you want to go, but Ex Pats are likely to be important.  Some very good large markets in Normandy but not seen much real ale being sold - So may be an opportunity!!!!

   Report   Reply Quote

Re: Real ale in France

There are quite a few micro-breweries in the Dordogne. I would buy the beer but the prices are sky high.

I stick to Goudale it is pasteurised but hits the spot.

I read of a Brit that set a micro-brewery up in Eyemet and got stifled with laws and ended up doing brewery trips as his only way to make money. Perhaps someone can update us on what finally happened?

Met a Brit in Barcelona a master brewer and an incredible man who had set up a brewery in Spain and his life and business was made difficult every step of the way and he ended up bankrupt.

He nows runs a real bar in Barcelona - well worth a trip.

I must admit about all I miss of the UK is Fullers ESB on draught - especially if you can persuade the landlord to serve it on the day it has been delivered - it efferveses with bits of hops floating around it is amazing, a true elexir of life.

It takes time to persuade landlords to break the rules but when they taste it they are hooked too!








Espouse elucidation and eschew obfuscation!
   Report   Reply Quote

Re: Real ale in France

Bastide Brewery is still in existence if its website is to be believed

http://www.bastidebrewery.com/

Two other (French) websites for French breweries are

http://projet.amertume.free.fr/index_brasseries.htm

http://www.biere-france.com/

As Dog says, many of these artisanale beers are expensive so I try to stick to my own favourite - Jenlain Ambrée - which is fairly widely available, but only one bottle suffices.

Brian (again)

   Report   Reply Quote
Beer [B]

Re: Real ale in France

Hi Ellie

I see you haven't posted again since asking this question.

How did you get on?

What is the current availability of bottled English ale in France?

Cheers!

Matt

   Report   Reply Quote

Newsletter Sign Up

Sign up to the following newsletters:

Sign up to receive our regular email newsletter

Our Privacy Policy

Most Read

Enter our competitions

Win books, DVDs, travel and even holidays in France in our great competitions! Take a look at our latest competitions…

Enter now

Join us on social media

France magazine
Living France magazine
French Property News magazine